What’s the Right Scale?

We always get asked what rating scale would be most appropriate to use in surveys. Our answer is always, “It depends on what you’re trying to learn.” Below are the most common rating scales used for questions that require data about satisfaction, agreement levels, awareness, likelihood, and a host of other interests.

Acceptability	Not at all acceptable, Slightly acceptable, Moderately acceptable, Very acceptable, Completely acceptable
Agreement	Completely disagree, Disagree, Somewhat disagree, Neither agree nor disagree, Somewhat agree, Agree, Completely agree
Appropriateness	Absolutely inappropriate, Inappropriate, Slightly inappropriate, Neutral, Slightly appropriate, Appropriate, Absolutely appropriate
Awareness	Not at all aware, Slightly aware, Moderately aware, Very aware, Extremely aware
Beliefs	Not at all true of what I believe, Slightly true of what I believe, Moderately true of what I believe, Very true of what I believe, Completely true of what I believe
Concern	Not at all concerned, Slightly concerned, Moderately concerned, Very concerned, Extremely concerned
Familiarity	Not at all familiar, Slightly familiar, Moderately familiar, Very familiar, Extremely familiar
Frequency	Never, Rarely, Sometimes, Often, Always
Importance	Not at all important, Slightly important, Moderately important, Very important, Extremely important
Influence	Not at all influential, Slightly influential, Moderately influential, Very influential, Extremely influential
Likelihood	Not at all likely, Slightly likely, Moderately likely, Very likely, Completely likely
Priority	Not a priority, Low priority, Medium priority, High priority, Essential
Probability	Not at all probable, Slightly probable, Moderately probable, Very probable, Completely probable
Quality	Very poor, Poor, Fair, Good, Excellent
Reflect Me	Not at all true of me, Slightly true of me, Moderately true of me, Very true of me, Completely true of me
Satisfaction (bipolar)	Completely dissatisfied, Mostly dissatisfied, Somewhat dissatisfied, Neither satisfied or dissatisfied, Somewhat satisfied, Mostly satisfied, Completely satisfied
Satisfaction (unipolar)	Not at all satisfied, Slightly satisfied, Moderately satisfied, Very satisfied, Completely satisfied

 If you would like help figuring out the questions that should go with these scales, give us a call. We specialize in conducting surveys with every scale imaginable. We’ve even make up our own when unique needs call for it. We can help you Know More, so you can Do More. Call us toll-free at 1-800-999-6615, email us at mail@tweedweber.com and/or visit us on the web at www.tweedweber.com. Also, be sure to follow us on LinkedIn (Tweed-Weber, Inc.) and Twitter (@TweedWeber).