Our for-profit and nonprofit clients
often ask us, “Why should an
organization do strategic planning?”
The primary motive for organizations
to do strategic planning is to make decisions about the future of the
organization based on pre-planning research and purposeful, visionary thinking.
There are many specific reasons for an organization to initiate a strategic
planning process, including the following:
- give the organization better control/reaction over external forces
- serve as a tool for decision making and resource allocation
- bring everyone together in the organization so that they are on the same page
- raise leadership team members, employees, board members, etc., awareness of current issues and operations
- reawaken and motivate key people within the organization
- position the company/agency for a merger or joint venture
- create a document suitable for fundraising, investor relation, and public relations
- increase morale within an organization and develop a sense of trust and cohesion
- set the stage for the organization to make a "quantum leap" to a new level of product/service/program development or functioning
Just a quick hit Q&A in case you
were wondering!
If you would like to know more about
Strategic Planning, give us a call. We can help you Know More, so you
can Do More. Call us toll-free at 1-800-999-6615, email us at mail@tweedweber.com and/or visit us on the web at www.tweedweber.com. Also, be sure to follow us on LinkedIn (Tweed-Weber, Inc.)
and Twitter (@TweedWeber).
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