What can you gain from a Customer Perception Survey?

With the first day of fall comes the inevitable change of the world around us. The leaves begin to transform colors, the weather is up in the air (never knowing if it should be hot or cold for the day), and night comes faster than usual, but with every change comes a new beginning. This holds true with businesses as well.

As society changes, businesses must adapt to the differences, especially when dealing with transactions from customers. Understanding your customers is an important aspect to every successful business, and your ability to identify what makes them tick or what they need is always a number one priority. But how do you uncover these little tidbits of information? It’s easy; conduct a Customer Perception Survey. This type of survey allows businesses to measure customer loyalty, customer satisfaction, effective communication, and overall business trends.

Customer loyalty
When a person hears loyalty, they automatically think of being faithful, never straying. This also holds true in the business world. Businesses have to understand the magic behind the inner workings of their customers, since they are one of their biggest assets. This understanding consistently impacts the success of your business. A customer perception survey helps pin-point what customers like and what they don’t like about a business.

Customer satisfaction
A truly satisfied customer is one who doesn’t have any outstanding negative issues with a business, and one who will refer that business to others. In order to reach this magnitude, listening and following through are essential to maintaining the utmost satisfaction. Give customers a chance to voice their opinions about issues regarding a business, and then fix them.

Effective communication
An essential component to dealing with others is effective communication. When done properly, it gives a business the information needed to know what is and what isn’t working at that given moment. It also offers an opportunity for the business to let their customers know about any important changes or innovations in the company.

Spotting trends
Being able to spot a trend before a competitor is critical and could provide a significant advantage. Research can help with this. Although understanding customer satisfaction and loyalty are major drivers, capturing the wisdom of customers offers a business the upper hand in their given industry.

Along with these four areas, customer research allows businesses to critically evaluate their product development, determine product/service features, and determine acceptable price points. It also allows customers to voice their opinions about different strengths and weaknesses (their needs, wants, and expectations) and specific areas for improvement the organization should consider. It gives a business the chance to get into the minds of customers and evaluate what is important when adapting to the changes in society. But most important, customer research can increase sales! Utilizing the results of a customer survey can be incorporated into a business plan, and strategies can be developed to bring a business to their highest working capacity and potential.

If you’re wondering if a customer perception survey is right for you, we can help. Call us toll-free at 1-800-999-6615, email us at mail@tweedweber.com and/or visit us on the web at www.tweedweber.com. Also, be sure to follow us on LinkedIn (Tweed-Weber, Inc.) and Twitter (@TweedWeber).Like with fall, winter is around the corner, but when spring arrives, new growth begins. Now is the time to notice the changes within your industry and within your customer base, and remember that with every change comes a new beginning. No one can guarantee certainty, but market research can guarantee clarity. You will Know More, so you can Do More.